Recurring vs One-Time Pricing Calculator

Compare weekly, biweekly, every-3-week, monthly, bimonthly, and quarterly recurring service pricing against one-time. Annual revenue, profit, and customer LTV side by side. No login.

Trade

Service trade

Picking a trade pre-fills the recurring discount, efficiency, season length, and retention. Override any value to switch to Custom.

Pricing

One-time price

Per-visit price for a one-time job.

Recurring discount

Customer-facing concession off the one-time price.

Efficiency factor

Recurring jobs are faster on a maintained property.

Cadence

Active months

8 (seasonal) 12 (year-round) Custom

Visit duration (optional)

Drives the hourly-equivalent sanity caption.

Show optional fields (Lifetime modeling)

Lifetime

Avg. customer retention

Lawn ~3 yr, pest residential ~5 yr, cleaning ~2.5 yr, handyman ~2 yr.

Avg. variable cost / visit

Fuel, materials, helper hour. Drives the profit/yr column when > 0.

Highest-LTV cadence

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Recurring annual rev.

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One-time annual rev.

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Side-by-side comparison · industry-typical retention, not guaranteed

Cadence	Visit price	Visits / yr	Annual revenue	Profit / yr	Customer LTV

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How this is calculated

Recurring per-visit pricing applies the customer-facing discount and the operator-side efficiency factor as independent reductions on the one-time price. Visits per year fold the seasonal length (active months) into each cadence: weekly cycles count whole weeks (4.33 weeks per active month); sub-weekly cadences round up so the partial cycle at season's end still gets a visit; monthly fractions round to the nearest calendar billing.

recurringVisitPrice = oneTimePrice × (1 − discount) × (1 − efficiency)
activeWeeks         = round(4.33 × activeMonths)
weekly       visits/yr = activeWeeks
biweekly     visits/yr = ceil(activeWeeks / 2)
every-3-wk   visits/yr = ceil(activeWeeks / 3)
monthly      visits/yr = activeMonths
bimonthly    visits/yr = round(activeMonths / 2)
quarterly    visits/yr = round(activeMonths / 3)
one-time     visits/yr = 1
annualRevenue = visitPrice × visits/yr
profit/yr     = annualRevenue − (avgVariableCost × visits/yr)
customerLTV   = annualRevenue × retentionYears

Discount ranges (5–15%) follow Jobber, Housecall Pro, and CleaningOpsPro industry guides. Efficiency factor (0–20%) is the operator's maintained-property discount. The 4.33 weeks-per-month constant is standard across Lawnstarter and GreenPal seasonal models. Retention bands come from the Lawn Care Marketing Expert and CleanGuru LTV syntheses (lawn 3–4 yr, pest residential 4–6 yr, cleaning 2–3 yr, handyman ~2 yr).

The recurring discount + efficiency factor combine multiplicatively; when their sum exceeds 100% the calculator clamps the combined reduction at 99% so recurring price stays strictly positive.

How we choose and check our formulas